The Daily Founder Day 010: The Four Pillars

Purpose, Vision, Mission, Values, we’ve been talking about them here at The Daily Founder in the first few episodes. But what’s the difference? It can get confusing very fast and they are too often used interchangeably, but they do hold distinct meanings and serve unique purposes as the four fundamental pillars of the identity of your organization.

Purpose: The Why – It’s the foundational force and drive, the underlying reason for it all. Vision: The Where - Your grand plan, the final destination, the future state you’d like to contribute to and ultimately reach.

Mission: The What – It’s your roadmap, the activities and initiatives you’re doing today and tomorrow as milestones, stepping stones, towards your vision.

Values: The How - the bedrock of your organization’s culture, your guiding principles for how everybody in your organization is working on the mission, to get closer to the vision, to ultimately fulfill the purpose.

Now that we have defined and mapped the four pillars, on to today’s challenge:

Paint that picture for someone! When talking about any task to be done, try to give it the overall context: How to do it, for what, to end up where and the ultimate why.

Hope this helps! Enjoy building the future and join the many entrepreneurial minds in our community group on austrianstartups.com for more.
Let’s do this!