The Daily Founder Day 013: Be A Pirate

AARRR - these are the Pirate Metrics, an acronym and framework that stands for Acquisition, Activation, Retention, Referral, Revenue. These are the main categories of metrics you should be tracking as they give you an overview as the overall funnel or the stages of how your customers experience your offers.

In Acquisition you want to look at metrics like traffic, signups, how many customers are coming from which marketing channel and how much that cost you.

In Activation you’ll want to measure how many customers are taking the key actions you want them to, like completing their first purchase or sharing your content.

In Retention you’re tracking your churn rate, engagement metrics and user satisfaction to figure out if your customers are hooked and stick around.

In Referral you want to figure out how many customers spread the word for you by tracking your referral programs and social mentions for example.

In Revenue you are looking at figures like sales, conversion rates, average revenue per customer.

The Pirate Metrics framework should help you prioritize what to measure and how it’s all interconnected to see where to put your focus to make your customers happy and your business a success.

Today, take a look at your customer lifecycle through the looking glass of a pirate and check your metrics or set them up!

Let's do this!