The Daily Founder Day 014: Cui Bono?

Cui bono? Who stands to benefit? Who is it all for?

”Everyone is not your customer.” - Seth Godin

And your target audience isn't just a faceless statistic – they're the lifeblood of your venture. A great way to understand them, their needs and their desires, is to create customer personas. Imagine your ideal customer – their age, interests, challenges, even their favorite coffee shop order. Now, condense that picture into a detailed profile. That's a persona! These fictional representations embody your target audience, helping you see the world through their eyes and tailor your offerings and marketing accordingly.

And that’s your challenge for today. Grab yourself a persona template from somewhere and dive deep into the pysche of your customers to truly understand who you’re doing this for, and who you are not addressing.

Enjoy the process! And guess what, it’s even more fun with like-minded people. So join our community group on austrianstartups.com.
Let’s do this!