The Daily Founder

The Daily Founder Day 021: Tell Me A Story

“No matter what you do, your job is to tell your story.” -Gary Vaynerchuk
Storytelling is an essential skill for any founder and leader to communicate effectively. Pitches, presentations, leading people, …. it all comes down to how well you can tell your story.
So what’s your story?
What’s the clear central message/plot point/moral?
What’s the conflict/obstacle/hardship that’s overcome in your story?
Is the structure clear? Beginning (inciting incident leading into rising action), middle (building to a climax and twists), end (satisfying resolution)?
Can you tell your story with personal experiences to make it even more relatable?
Have you considered the specific audience you’re addressing and adapted your story to engage them in the best possible way?
PS: Keep it simple. Remove any details from your story that don’t support your goals.
Tell us your story in the community group on austrianstartups.com Let’s do this!

The Daily Founder Day 020: Strategy For Breakfast

“Culture eats strategy for breakfast.”-Peter Drucker
As founders, we pour our hearts and souls into crafting the perfect strategy. We meticulously research, analyze, and build a roadmap to success. But what if there's a crucial ingredient we're overlooking? The quote makes it clear already that culture is key to make s strategy work. It isn't about undermining the importance of strategy though. Instead, it highlights a fundamental truth: the most brilliant plan can't survive in a toxic or misaligned culture. Think of your strategy as the recipe, and your culture as the kitchen environment. Even the most delicious dish comes out burnt if the oven's broken or the ingredients are stale.
So let’s work on our culture today!

The Daily Founder Day 019: Aboard The Rollercoaster

There's nothing better than starting your own business but you have to be OK with the ups and downs. You are going to have higher highs and lower lows than you've ever had before. From an emotional standpoint, you need to be ok with this. But in the end I'd advise "just do it."
- Will von Bernuth
Sometimes it simply helps to zoom out and understand where you are on the rollercoaster ride. Self-awareness makes things much easier, while it’s hard to get there and understand where you are actually at.
But for today let’s try to figure it out.
Where are you on the rollercoaster? Slowly climbing up? Right in the middle of an intense twist and turn section? Going super fast? Are you at the beginnng of the journey and are all excited, while uncertain what’s to come? maybe you’re just out of a wild section and feel a bit sick? Try to gain perspective and describe which phase you’re in and what you think comes next.
Share your perspectives in the comments, ideally in the community group on austrianstartups.com
Let’s do this!

The Daily Founder Day 018: Eisenhower Prios

What’s your priority today? It’s easy to get lost in the vast sea of todos, nice-todos, must-haves and nice-to-haves. The Eisenhower Matrix can help by distinguishing important and unimportant, urgent and non-urgent tasks. It’s rather simple: • Got a task with a deadline or consequences that’s important and urgent: do it now • Got a task that must be done, but doesn’t require your specific skill set? So something not that important, but urgent? Delegate it. • Got a task that’s important, contributing to long-term success, but which doesn’t have a clear deadline? Schedule it• Got a task that’s not necessarily important and not urgent either? Sounds like a distraction. Delete it.  Let's do this on https://austrianstartups.com/topics/40289 

The Daily Founder Day 017: Exciting Day

"Entrepreneurship is about turning what excites you in life into capital, so that you can do more of it and move forward with it." - Richard Branson While there is more to an entrepreneurial journey than creating excitement for your customers, partners, team and yourself, it is a key component to making it all work. I’d be very excited if you shared your experiences in our community group on https://austrianstartups.com/topics/40289 Enjoy building some excitement! Let’s do this!

The Daily Founder Day 016: A Real Problem

“Focus on the problem as intensely as you can rather than the solution. You may get lost working on the solution and never really solve the problem you intended to solve.” - Rachel Lauren
At first this may sound counterintuitive, we want to be solution oriented and all, but the idea is to prioritize problem-solving, not just solution building.
For today’s challenge, I’d like you to focus on a problem and answer the following questions:
Is the problem big enough?
Is it a true pain point people are willing to pay for to be solved?
How do people currently solve that problem?
Please consider getting support from our wonderful community of problem-solvers on austriantsartups.com. Happy problem-solving. Let’s Do This!

The Daily Founder Day 015: May I Propose Some Value?

Your Value Proposition: Think of it as your elevator pitch on steroids. It's a clear, concise statement that articulates the unique value you offer, why it matters to your target audience, and how you stand out from the competition. This isn't just marketing fluff; it's a cornerstone of your strategy.
To find out if you’re on the right track, the only way is to test it out and gather feedback.
Looking forward to reading your value propositions in the comments and in the community forum: https://austrianstartups.com/topics/40289/ Let’s do this!

The Daily Founder Day 014: Cui Bono?

Cui bono? Who stands to benefit? Who is it all for?
”Everyone is not your customer.” - Seth Godin
And your target audience isn't just a faceless statistic – they're the lifeblood of your venture. A great way to understand them, their needs and their desires, is to create customer personas. Imagine your ideal customer – their age, interests, challenges, even their favorite coffee shop order. Now, condense that picture into a detailed profile. That's a persona! These fictional representations embody your target audience, helping you see the world through their eyes and tailor your offerings and marketing accordingly.
And that’s your challenge for today. Grab yourself a persona template from somewhere and dive deep into the pysche of your customers to truly understand who you’re doing this for, and who you are not addressing.
Enjoy the process! And guess what, it’s even more fun with like-minded people. So join our community group on austrianstartups.com. Let’s do this!

The Daily Founder Day 013: Be A Pirate

AARRR - these are the Pirate Metrics, an acronym and framework that stands for Acquisition, Activation, Retention, Referral, Revenue. These are the main categories of metrics you should be tracking as they give you an overview as the overall funnel or the stages of how your customers experience your offers.
In Acquisition you want to look at metrics like traffic, signups, how many customers are coming from which marketing channel and how much that cost you.
In Activation you’ll want to measure how many customers are taking the key actions you want them to, like completing their first purchase or sharing your content.
In Retention you’re tracking your churn rate, engagement metrics and user satisfaction to figure out if your customers are hooked and stick around.
In Referral you want to figure out how many customers spread the word for you by tracking your referral programs and social mentions for example.
In Revenue you are looking at figures like sales, conversion rates, average revenue per customer.
The Pirate Metrics framework should help you prioritize what to measure and how it’s all interconnected to see where to put your focus to make your customers happy and your business a success.
Today, take a look at your customer lifecycle through the looking glass of a pirate and check your metrics or set them up!
Let's do this!

The Daily Founder Day 012: Think Growth

The growth mindset - it's the belief that your talents and abilities are not fixed traits, but rather malleable skills that can be developed through effort and perseverance. Unlike a fixed mindset, which equates setbacks with personal failure, a growth mindset sees challenges as opportunities to learn and improve. In an entrepreneurial environment, where pivots and setbacks are inevitable, this shift in perspective can be the difference between giving up and achieving breakthrough success.Join the conversation in the community group: https://austrianstartups.com/topics/40289